How Do You Use AI in Marketing to Save Time?
Build assistants around the work your team repeats most, and teach them to produce work to your standard. Nikki Laker, Marketing Director at Opus Technology, told BrightKeel founder Alex Bacon that her team’s custom GPT, “our unicorn”, finds keyword gaps, writes blogs in Opus style, adds internal links and meta, and saved “five full days worth of time” in its first month. Her mantra is doing more with less: “do less internally. But output it to a really, really high standard.”