AI is everywhere in sales right now. But if your sellers are using it wrong they risk doing more harm than good.

In this episode of Scaling With AI, Alex Bacon is joined by sales coach Gavin Kowalski, founder of Method Engine, to unpack what effective AI use in B2B sales actually looks like in practice.

Drawing on his work with MSPs, cloud and technology sales teams, Gavin shares where AI is helping sellers move faster, where it creates lazy output, and why strategy matters far more than tools. They explore how top performing sales reps use AI for account research, note taking, proposals, and coaching without producing generic copy that fails the sniff test. The conversation also tackles the reality behind SDR automation, why leadership is often the blocker to better adoption, and how sales teams can turn their own data into a real advantage. This is a grounded, honest discussion about blending AI with human judgement, learning through play, and sharpening core skills like copywriting rather than outsourcing thinking. If you lead a sales team, coach sellers, or want to scale revenue with AI without losing credibility, this episode is for you.