About Alex Bacon

Senior marketing experience combined with hands-on AI adoption

At BrightKeel AI, our philosophy is simple. We work with founders and leaders who have grown by hiring great people. We believe your next stage of growth comes from freeing those people to do their best work, not simply adding more people to support legacy processes.

We are outcome led, shaping every recommendation around real commercial impact, not trends or noise, so leaders get clear steps that move the business forward. And we work with no jargon, explaining everything openly and simply so teams feel confident, informed and able to act without technical overwhelm or unnecessary complexity.

About the founder

I’ve spent twenty years leading B2B marketing across technology, cloud and SaaS.

Why I care about this work

How we work

I assess where your marketing is today and build the strategy, priorities and core foundations your team needs to move forward with confidence.

Your team or Marketing Executive continues to do the marketing. I stay alongside them with practical training, coaching and senior marketing support to help guide them, develop their capability and use AI effectively.

Leadership stays connected too, with regular access to experienced marketing advice and a clearer view of where marketing is heading.

The right customers
A clear reason to choose you
Clear priorities
A team set up to deliver
Your marketer has someone to turn to
AI actually gets used

I help set the direction, support your marketer to deliver it
and build AI into the way they work.

Clarity before activity

Capability before headcount

AI where it helps

A strategy is only valuable if it gets used.

Not sure what your marketing needs?

If you’ve got a marketing team but aren’t confident the strategy, direction or use of AI is right, let’s talk it through.