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Straight Answers on AI and Marketing

Practical answers to the questions business leaders ask about AI adoption, AI in marketing and leading change, drawn from real conversations on the Scaling with AI podcast with Alex Bacon, founder of BrightKeel.

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• AI Adoption & Strategy
• AI in Marketing
• AI Agents & Automation
• Leading Change Around AI

Leading Change Around AI

What Should Be Included in an AI Policy?

An AI policy should start with your business objectives. Dr Ben Thompson names the five things every policy needs, and why "the shorter the better."

Dr Ben ThompsonRead the answer AI Adoption & Strategy

How Should a Business Start With AI Adoption?

Start by knowing where you are now. Alex Bacon walks through his AI maturity model, from leadership buy-in to data, and why "all AI does is amplify what is there."

Alex BaconRead the answer AI Adoption & Strategy

Why Isn't AI Improving My Team's Productivity?

Usually because the tools came before the process. Emily Hatton explains why you should look "process first", then measure whether it worked.

Emily HattonRead the answer AI in Marketing

How Do You Use AI in Marketing to Save Time?

Nikki Laker's custom GPT saved her small team five full days in its first month. Her mantra: "do less internally. But output it to a really, really high standard."

Nikki LakerRead the answer Leading Change Around AI

How Do You Get Employees to Use Microsoft Copilot?

Make it relevant to each role and build a community around it. Hannah Adams shares what turned Copilot adoption around at ASOS.

Hannah AdamsRead the answer