AI Adoption for Leaders.

We help your leadership team get the AI adoption they want

A clear framework, agreed rules and a plan your whole business can follow. Delivered through your own internal champion, or run for you as an organisation-wide programme.

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Without a plan, AI is either underused and missing opportunities, or used in pockets of failed experiments in ways that put the business at risk.

The UP Universal Parameters™ Framework.

We developed UP Universal Parameters Framework™ for successful AI adoption and management. It gives your leadership team one agreed set of rules that every AI decision is tested against, in every department.

UP Universal Parameters Framework diagram

1. Universal parameters

The agreed truths that hold wherever AI is used:

AI Policy and guardrails
Business strategy
Objectives for AI
Brand, values, tone of voice and ethics

2. Function workstreams

Each department has their own audit and plan to manage.

3. Shared learning

What data and knowledge from each department should be part of a shared data set for AI to help you spot trends and business insight.

Two Ways To Work With Us.

Pick the route that fits your size and how much you want to run in-house.

Option 1: Become Your Internal AI Champion

For smaller businesses that want someone in-house to lead AI adoption.

You've got a capable person who could run this. They need a method, the right tools and an experienced adviser in their corner. We give them all three.

What your project lead gets

Training to lead AI adoption with confidence
The UP framework
Support developing an AI Policy
A framework to audit readiness and identify and prioritise opportunities
A template for running an opportunity ideation session with your teams
A tool to capture opportunity gaps and ideas
One-to-one coaching on using each tool
Access to Q&A sessions as questions come up

The outcome: a confident internal lead, a policy in place, and a prioritised list of opportunities your team has bought into. The know-how stays in your business.

Pricing from £1,800

Talk to us about the champion programme

Option 2: An Organisation-Wide AI Change Programme

For larger businesses with multiple functions and departments.

Different departments, different needs, one board that wants a single strategy. We run it as a project for you, or alongside your team.

How it runs

Leadership AI workshop with your board or senior team
Universal parameters session and AI policy development
Audit and roadmap for each function, led by specialist consultants who have worked in that function: marketing, finance, operations and more
AI Strategy a company level strategy that incorporates each departments audit and roadmap
Implementation support where you need it

The outcome: an AI strategy owned at board level, a roadmap for every department, and a clear view of where to invest first.

Discuss a programme for your organisation

Proof You Can Trust.

Our recommendations come from decades of hands-on growth and leadership, and from doing this work with businesses like yours.

20+ years in senior B2B leadership. Helped grow an IT services business from £4m to £38m revenue
12+ businesses supported on AI adoption, from policy to prioritised roadmap
Organisation-wide programmes delivered, including AI policy, opportunity identification and strategy for an 850-person brewing, hospitality and logistics group
Approved Contractor for Business West and Tech Spark Tech Adoption for Growth programme
Specialist network covering finance, operations, marketing and more
Host of the Scaling with AI podcast, talking to leaders putting AI to work in their businesses

“Working with Alex was really insightful. As someone who understands the opportunities that AI can present but at the same time feels a little overwhelmed with all of the ways that we potentially implement it and benefit the business, the session I had and the report that followed was incredibly useful. Importantly I felt that Alex really understood the business, the opportunities, and what our objectives are. I really liked the way that the report was split into an implementable roadmap, which makes implementation of the recommendations far less overwhelming.”

Gareth Evans

Founder & CEO, 18Sixty

“As part of Business West’s Tech Adoption for Growth programme, we were introduced to Alex from BrightKeel to help strengthen our AI capabilities. After getting to know our core business model through a couple of in-depth introductory sessions, Alex then helped us to develop a comprehensive plan on potential AI implementations and improvements.

Throughout the process, Alex was incredibly knowledgeable, patient and clear in outlining where AI could be effectively implemented into our business pipeline. I was thoroughly impressed from start to finish and wouldn’t hesitate to recommend him to other businesses that are looking to optimise their workflows and expand their AI capabilities.”

Sam Barham

Director, Step2 Design

“Alex reviewed how I run Future Stories and gave me a clear, prioritised plan for using AI across my consultancy, from LinkedIn content to proposals and client delivery. He was patient, practical and generous with his time, and explained new technology in terms that made sense for a busy fractional CMO. I’m saving so much time as a result of Alex’s advice. I’d recommend him to any leadership team that wants to adopt AI with confidence.”

Samantha Brown

Fractional CMO & Director, Future Stories

Explore our other AI Adoption Services:

Training and Enablement Automation and AI Agents AI Audit and Assessment AI Adoption Sprint

Not Sure Which Route Fits?

Book a 30-minute call. We'll look at where you are, what you want AI to do for the business, and the best place to start. No jargon, no hard sell.

Book a discovery call