AI adoption is not just about choosing the right tools. For many SMEs and mid-market businesses, the bigger opportunity is to rethink how the organisation itself works.

In this episode of Scaling With AI, Alex Bacon from BrightKeel.AI is joined by Thomas Gould, co-founder and managing partner of Augmented Instincts, to explore what it means to rebuild a business around AI.

Thomas shares how AI has helped him accelerate research, analysis and content production, including work that once took months being completed in weeks. He explains why businesses should think beyond individual AI use cases and start building systems of business memory, where knowledge, decisions and data become part of the organisation rather than remaining locked in people's heads.

They also explore the challenges of AI adoption, from winning hearts and minds and redesigning workflows to creating better data architecture, governance and management systems.

For founders, operators and senior leaders thinking about AI in business, business growth, digital transformation and practical AI adoption, this is a grounded conversation about what needs to change behind the technology.

Listen to Alex and Thomas for a practical look at leveraging AI in business.