Help your team deliver more with AI.

BrightKeel AI helps growing B2B businesses improve their marketing without having to build a large team.

I work with you to set the strategy and help your team put it into practice using AI.

Looking To Transform Your Marketing Or Your Organisation?

Marketing Strategy & AI

Explore how we work with your marketing team to improve strategy and performance with human expertise and AI

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AI Adoption For Leaders

Become the AI Champion in your business. We work you and your leadership team to successfully embed AI into your business

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You want to grow. But is your marketing good enough to get you there?

You’re investing in marketing, but you’re not completely sure you’re doing the right things.

You know AI could help you do more with the team you have. You’re just not sure where to start.

What We Help You Fix

Know what marketing should be doing

Get clear on the customers, positioning, priorities and measures that should guide your marketing.

Use AI To Do More

Identify where AI can save time, improve the work and help a small marketing team achieve more.

Give your marketer senior backup

Give your team experienced guidance, challenge and support without hiring a full-time Marketing Director.

Customers Include:

“Working with Alex was really insightful. As someone who understands the opportunities that AI can present but at the same time feels a little overwhelmed with all of the ways that we potentially implement it and benefit the business, the session I had and the report that followed was incredibly useful. Importantly I felt that Alex really understood the business, the opportunities, and what our objectives are. I really liked the way that the report was split into an implementable roadmap, which makes implementation of the recommendations far less overwhelming.”

18Sixty

Gareth Evans

Founder & CEO, 18Sixty

“Alex was incredibly knowledgeable, patient and clear in outlining where AI could be effectively implemented into our business pipeline. I was thoroughly impressed from start to finish and wouldn’t hesitate to recommend him to other businesses that are looking to optimise their workflows and expand their AI capabilities.”

Step2 Design

Sam Barham

Director, Step2 Design

“Alex reviewed how I run Future Stories and gave me a clear, prioritised plan for using AI across my consultancy, from LinkedIn content to proposals and client delivery. He was patient, practical and generous with his time, and explained new technology in terms that made sense for a busy fractional CMO. I’m saving so much time as a result of Alex’s advice. I’d recommend him to any leadership team that wants to adopt AI with confidence.”

Future Stories

Samantha Brown

Fractional CMO & Director, Future Stories

“Alex has helped us bring much-needed clarity and direction to our marketing. He worked with us to develop a clear strategy, establish the right priorities and turn that thinking into a practical plan for the business. Just as importantly, he has stayed involved in overseeing the execution, helping ensure our marketing remains focused, consistent and aligned with our growth ambitions. His combination of strategic guidance and ongoing support has given us a much stronger foundation for effective marketing.”

Cyber Samurai

Ryan Freeman

Director, Cyber Samurai

“His bigger picture thinking and problem-solving skills have been instrumental in driving business growth and aligning sales and marketing teams for rapid scale-up.”

Cloud Direct

Chris Green

Finance Director, Cloud Direct

Start By Getting The Strategy Right

I assess where your marketing is today and build the strategy, priorities and core foundations your team needs to move forward with confidence.

Help your in-house marketing team succeed

Backup For Your Marketer

Regular coaching and advice to help them make decisions, prioritise and do better work.

AI Actually Gets Used

Access to the BrightKeel AI Marketing training portal and support to help your team use AI in their everyday marketing.

You Stay Confident It’s On Track

Regular leadership sessions and strategic reviews so you know where marketing is heading and can make better decisions.

How BrightKeel.AI Works

Clarity Before Activity

Know what you’re trying to achieve before spending more money doing things.

Capability Before Headcount

Help the people you already have become better before automatically adding more people.

AI Where It Helps

Use AI to improve real work, not because someone says every business needs more AI.

Experience behind the work

Senior B2B marketing experience combined with hands-on AI adoption and practical commercial leadership.

20 years

B2B marketing experience

£4m → £38m

Part of the leadership team that grew a tech services business from £4m to £38m

Marketing + AI

Senior marketing experience combined with hands-on AI adoption

AI Beyond Marketing

BrightKeel also helps leadership teams work out where AI can make a difference across the wider business.

Explore AI Adoption

Find The Right Opportunities

Focus on where AI can save time, improve work or remove repetitive processes.

Help People Actually Use It

Build the confidence, skills and culture needed for adoption.

Move From Ideas To Action

Turn opportunities into practical changes, workflows and automation.

Philosophy

At BrightKeel AI, our philosophy is simple. We work with founders and leaders who have grown by hiring great people. We believe your next stage of growth comes from freeing those people to do their best work, not simply adding more people to support legacy processes.

We are outcome led, shaping every recommendation around real commercial impact, not trends or noise, so leaders get clear steps that move the business forward. And we work with no jargon, explaining everything openly and simply so teams feel confident, informed and able to act without technical overwhelm or unnecessary complexity.

Scaling With AI podcast, hosted by Alex Bacon

Scaling With AI

Practical conversations with founders, leaders and operators about how businesses are using AI to grow faster, what’s working and what they’re learning.

Not sure what your marketing needs?

If you’ve got a marketing team but aren’t confident the strategy, direction or use of AI is right, let’s talk it through.